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competitor-analysis

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seby-sbirna / Customer-Insights-and-Business-Intelligence-upon-the-Japanese-restaurant-industry-in-Toronto-Canada

Star 9

This repository contains the Business Intelligence insights generated as part of the final project challenge for the DTU Data Science course 42578: Advanced Business Analytics

data-science data deep-learning yelp business-intelligence kpi xgboost customer-insights topic-modeling data-analysis predictive-modeling predictive-analytics yelp-dataset dtu business-analytics competitor-analysis shap executive-summary folium-maps explainable-machine-learning
  • Updated Feb 14, 2021
  • Jupyter Notebook

hemantdpatil / Predictive-Marketing-Analytics

Star 3

Assessed brand loyalty patterns and price elasticity metrics to provide insights for brand’s market growth. Recommended strategies for the top 3 brands based on competitor analysis, customer profiling and customer retention through RFM analysis and multinomial logit.

customer-retention insights sas rfm-analysis price-elasticity-metrics predictive-marketing-analytics competitor-analysis recommended-strategies
  • Updated Apr 12, 2018
  • SAS

KSwaviman / Conjoint-Analysis

Star 3

This project aims to conduct a random survey design for collecting responses regarding wine preferences of Italian consumers. Furthermore, it attempts to understand how preference share gets affected as we vary different attributes associated with wine with the use of a research method called Conjoint Analysis..

data-analysis market-research conjoint-analysis competitor-analysis random-effects-model multinomial-logistic-regression conjoint-survey-experiments choice-based-model
  • Updated Jun 10, 2023
  • HTML

Relostar-Devil / Bath-Body-Works-Marketing-Analytics-and-Segmentation

Star 0

Positioning and segmentation analysis of Bath & Body Works using perceptual mapping, consumer preference modeling, and market simulation techniques. Utilizes PCA-based perceptual maps, K-means clustering, and first-choice share of preference models via Enginius. Provides brand differentiation & market alignment.

segmentation position-tracking competitor-analysis principal-component-analysis-pca marketing-strategy brand-positioning-strategy perceptual-map-construction consumer-preference market-share-modeling kmeans-segmentation
  • Updated Mar 26, 2025

stefagnone / -Product-Positioning-Analysis-for-Philips-Consumer-Electronics

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Market and consumer analysis for positioning a new Philips product in a competitive landscape. Includes competitor analysis, survey insights, and strategic recommendations based on data-driven findings.

data-analytics market-research regression-analysis business-strategy competitor-analysis survey-design marketing-strategy product-positioning consumer-perception philips-consumer-electronics
  • Updated Dec 5, 2024

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